> ## Documentation Index
> Fetch the complete documentation index at: https://docs.erdo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid social ad copywriting

> Draft LinkedIn and Meta feed ads around the buyer's motive, approved imagery, and verified claims.

Erdo's Paid Social Ad Copywriting skill helps an agent write or critique LinkedIn
Sponsored Content and Meta feed ads. It is available as a default Knowledge skill
and is not pinned by default. Search campaigns use the separate Search Ad
Copywriting skill.

## Ask for a feed-ad draft

For example:

> Use Paid Social Ad Copywriting to draft LinkedIn single image ads from our
> Brand Brief. Write for the emotional buyer, use our approved property images,
> and make the next step a request for the residence collection.

The agent reads the angle and persona before writing. For an emotional buyer,
the draft opens with a scene or feeling, follows with supported facts, and ends
with a concrete deliverable. For an investor, it leads with the supported asset
case. The opening text, image, headline and form should tell the same story.

## What to review

* The hook works before the reader expands the text.
* Every property claim has a source in the brief or the property's published
  material. An image alone does not establish a feature or guarantee a view.
* Required rendering disclosures remain visible.
* The ad and form promise material you can actually deliver, and explain how
  the viewer receives it.
* Variations use different images and angles. New creative is added beside
  live ads; rewriting copy does not authorize pausing existing ads.

The skill guides drafting and review. Saving a draft is not evidence that an ad
has been approved, published or started serving. Low-volume results remain
directional until there is enough evidence to support a comparison.


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