> ## Documentation Index
> Fetch the complete documentation index at: https://docs.erdo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Quality Score monitoring

> How Erdo routes Google's keyword diagnostics to landing-page and ad improvements.

# Quality Score monitoring

When you connect Google Ads, Erdo adds a daily Quality Score monitor to your
[automations](https://docs.erdo.ai/automations.md). It checks enabled campaigns, ad groups and keywords
belonging to your organization, including when you share an ad account.

The monitor reads all three Google diagnostics alongside the overall score:

| Component | Where improvement work goes |
| - | - |
| Landing-page experience | The page owner: keyword/ad/page message match, mobile speed and form behaviour |
| Ad relevance | The ad-copy owner: additional keyword-aligned responsive search ads |
| Expected click-through rate | The ad-copy owner: copy and search-term review |

For each ad group and resolved destination page, the report weights ratings by
the last 30 days of impressions. Unrated impressions appear separately and do
not lower the score. These are current keyword ratings weighted by recent
exposure, not historical daily page scores or proof of lost conversions. Standing
measurement decisions can shorten the window; the report shows the dates and
sample sizes used.

Keyword destination overrides take precedence over ad destinations. If several
pages could have received the traffic, Erdo reports that uncertainty rather than
assigning the same impressions to every page.

A page finding goes to its existing owner with the keywords, ad copy and Google
ratings. A proposed private revision passes through the landing-page judges and
checks mobile rendering and form capture before review. Ad relevance findings
lead to additive ad variants while preserving the serving control. Existing
assignments and experiments keep their owner and measurement window.

The monitor diagnoses and hands off work; it does not change your ads, publish
pages or pause traffic. Those actions keep their existing approval cards and
optimizer evidence rules. A below-average component alone does not trigger a
pause. An overall low score can still meet your configured optimizer pause
threshold, with its usual approval gate.

Healthy results and ordinary waiting stay in the run summary. Actionable findings
identify an owner, supporting counts, proposed improvement and next review;
repeated checks update the same finding. Missing data stays visible as unknown.

This complements [traffic quality monitoring](https://docs.erdo.ai/traffic-quality-monitor.md), which
checks who your ads attract, and [page health monitoring](https://docs.erdo.ai/page-health-monitor.md),
which checks the pages themselves.


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