> ## Documentation Index
> Fetch the complete documentation index at: https://docs.erdo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Real estate advertising

> Housing rules for ads about a real-estate development or other residential property.

Erdo's Real Estate Advertising skill adds the rules that are particular to
housing when an agent writes, targets or reviews ads for a real-estate
development, condos, or homes for sale or lease. It is a default Knowledge skill,
is not pinned, and applies only to housing offers. The agent finds it by
searching your skills when the business it is advertising is a property.

It works alongside the general craft skills:
[Paid social ad copywriting](https://docs.erdo.ai/paid-social-ad-copywriting.md) for LinkedIn and Meta
feed ads, and Search Ad Copywriting for search ads.

## What it adds

* **Buyer registers.** An emotional buyer gets a scene first, then cited proof.
  An investor gets the supported asset case first, with no invented yield.
* **Property claims.** Counts, completion dates, views and locations come from
  the brief or the developer's own material. Pre-construction is never described
  as ready to move in.
* **No price in the ad.** A property ad and its landing page leave the price out.
* **Destination and advertiser name.** Ads link to the development's own landing
  page, and the posting Page is named for the development and its city.
* **Advertising and offering restrictions.** Before choosing geography, the agent
  re-reads the development's published disclaimers and keeps any restriction to
  that development's scope.

## Ask for a housing ad

> Draft three Meta ads for our new development from the Brand Brief, one for
> investors and two for buyers who will live there.

The agent reads the brief and this skill, then drafts each ad in the matching
register. Review the drafts as usual before approving anything.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.