Retargeting readiness
Ask Erdo to audit retargeting for a connected Google Ads account. It reads the provider’s actual audiences even when your pages have little traffic or no first-party analytics dataset. A small audience can begin collecting before it is large enough to serve. The daily Google Ads Audiences monitor is installed automatically for organizations with Google Ads connected. Existing organizations receive it through the regular platform monitor sync. Find it in Automations; an intentionally paused monitor stays paused. You do not need to create another campaign optimizer or customer-specific monitoring job.What the audit establishes
Missing evidence is shown as unknown, rather than zero or “retargeting off.”
Page sessions are not the same as provider-matched users. Serving requirements
depend on the provider, network and audience type; see Google’s current
data-segment compatibility guidance.
From a gap to a verified repair
When the monitor finds missing setup, it hands the evidence to an execution agent. The agent reuses existing audiences, work and pending approvals, then proposes the specific changes through approvals. It checks the provider again after execution. The result distinguishes a proposal, a pending approval, an executed change and verified setup. Observation setup preserves existing reach; attaching an audience without the correct targeting setting can restrict it. The agent verifies that setting before adding an observation audience. It preserves budgets, bids, existing targeting and intentionally retired or paused campaigns. New spend, wider targeting and campaign launches require separate authorization. If a required tool, permission or consent is unavailable, the finding retains its owner, evidence and next step. It is rechecked on later runs. A failed read or a successful handoff alone cannot close the gap.Customer Match is separate
A recommendation to create or refresh a Customer Match list does not mean website retargeting is off. Customer Match uses customer data and has its own eligibility, consent and API requirements. Erdo can inspect available recommendation evidence; this audit does not upload contacts, accept customer-data terms, apply a recommendation or authorize spend. See Google’s Customer Match guide.API access
Read the same readiness evidence with the native actionget_google_ads_audience_readiness(customer_id) or: