Search campaign setup
New Google Search campaigns created through Erdo default to Google Search only. Search Partners and Display are disabled, including when the campaign request leaves network settings out. The approval shows the networks the campaign will use. You can explicitly request additional networks; Erdo should not enable them merely because another campaign uses them. This default applies to new Search campaigns. It does not change existing campaigns or other campaign types. Ask the agent to audit an existing campaign and propose any network changes through approvals.Before launch
The lead engine prepares campaigns paused and checks their settings after creation. Your brief supplies the audience, markets, language, budget and offer. The launch review should show:
When rebuilding campaigns in another Ads account, the agent must read and
preserve their approved budgets, targeting, bidding and exclusions. Conversion
actions must belong to the destination account, and the pages must use the new
tracking values. Exclusions from the source account need to be carried over
explicitly; destination-account inheritance cannot retrieve them.
Settings that still need an operator
- Account access and billing: connect the intended Google Ads account and complete its billing setup in Google Ads.
- Auto-tagging: Erdo can check it, but cannot currently toggle it. If it is off, enable it in Google Ads so paid clicks carry their click IDs.
- Launch and exceptions: review the proposed campaign and approve launch, budget changes, or deliberate expansion beyond the default networks.
- Offline conversion uploads: these are a separate workflow; creating a campaign does not by itself install recurring uploads or retractions. See Offline conversions.