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Google Ads report

The Google Ads report is a template. After you connect Google Ads, pick the Google Ads report suggestion that appears when the connection finishes. You can also start it any time from Templates. Erdo opens a new thread, and the agent builds the report as a page from your synced Google Ads data. You don’t have to describe what you want. If you have connected more than one Google Ads account, the page has an Account selector at the top that picks which one you are looking at.

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Choosing the dates

The report opens on the last 30 days. Use the Date range control to switch to the last 7 or 90 days, this month or last month, or pick your own start and end dates with Custom. Every section updates to the range you choose.

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What it shows

All columns are shown by default. Rows in every status are included (enabled, paused and removed) and each table has a status column. Click a column heading to sort by it. Tables show up to 5,000 rows, the ones with the highest cost first. A few details:

• Cost is in your Google Ads account’s currency.
• First-page CPC and first-position CPC are Google’s estimates of the bid needed to show on the first page and in the first position. A dash means Google has no estimate for that keyword.
• Bidding strategies lists portfolio bidding strategies, the shared ones you manage at account level. Campaigns that set their bidding individually don’t appear here. If your Google Ads data is limited to specific campaigns, this section has nothing to show.
• If a sync has been paused because its scope reaches other organizations’ data, the report can’t read it until the sync is set up again.

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How fresh the numbers are

The figures come from Erdo’s synced copy of your Google Ads data, so they can lag the Google Ads interface by a few hours. Google also revises recent days for a while after the fact, and the report picks those revisions up on the next sync.

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Changing the page

The page is yours. Ask the agent in the thread to change it, or edit it like any other page. If a section shows “This section could not be loaded”, use Retry on that section. The other sections keep working.

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Checking location targeting

Ask the agent to audit location targeting when you need to understand who a campaign can reach. A location list alone does not establish that reach. Presence targets people in or regularly in the selected places. Presence or interest also includes people elsewhere interested in those places. New Search campaigns created through Erdo default to Presence. An explicitly approved interest-based audience remains available, and existing campaigns keep their approved settings. For example, targeting Argentina as a buyer market is different from targeting interest in a development in Fort Lauderdale. An audit checks every owned campaign, including paused ones, its location criteria and geo modes, and actual delivery locations. The report tables above show performance; they do not replace a live targeting audit. Changes to an existing campaign’s audience require approval. For property campaigns, assess both buyers in selected origin markets and buyers searching for the property’s destination from elsewhere. These can justify separate campaigns when their budgets and reporting need to differ. Expansion should assess the property name, comparable competitor developments and specific destination purchase intent, with matching ad and landing-page languages, an explicit budget and a review window. Interest in Florida alone is much broader than interest in buying a residence. Google announced changes to Search language matching starting September 2026: ads match based on their language and user comprehension, rather than a campaign-level language restriction. Separate campaigns by language when you need separate budgets or market messages; language-specific ad groups may be sufficient otherwise. See Google’s language targeting guidance.