Page health monitoring
A landing page can stop working without looking any different. The form still renders, the page still loads, traffic still arrives — but a change breaks the form so it never opens, or the lead capture quietly fails, and the visitors keep coming while nothing converts. Nobody sees it on the page. You see it a week later as “we got no leads”, after a weekend of paid traffic went nowhere. Erdo watches for exactly this. Every day it looks at each of your live pages that is getting real traffic and compares how it is converting now to how that same page converted over the weeks before. When a page’s numbers fall off a cliff — or sit below a healthy rate outright — Erdo raises an alert in your attention feed so you can look before the lost week, not after it.What it catches
Two kinds of trouble, both measured against the page’s own history:- A page that broke. Visitors are still arriving in normal numbers, but a step in the funnel suddenly stopped happening — the form stopped opening, or people reach the form and submissions collapse to nearly zero. Because traffic is healthy and only the conversion step dropped, this is almost always the page itself breaking, not a change in who is visiting.
- A page that never converts. A page taking real traffic but turning almost none of it into form-opens or leads — whether it just launched or has always underperformed. Even with no history to compare against, a page converting below a healthy floor is flagged.